Time is a currency made up of influences and memories. Nancy Rosado-Santiago’s focus on those things has been highly successful at Paramount Pictures as the owner of P&G Studio, now the “official photo of the Paramount family.” In her travels, as an alumna of the Harvard Graduate School of Design, Ms. Rosado-Santiago has enjoyed the ability to see the entire world from many different perspectives.
No other family in the film industry has generated the kind of significant content that Ms. Rosado-Santiago produces with P&G Studio. Her breakthrough role was the DreamWorks Film’s King & Maxwell. She pursued her passion for creating purpose in film through the iconic P&G brand Swiffer. She and her team raised nearly $15 million for nonprofits through Swiffer’s Swiffer Raising Force campaign, as part of the brand’s promise of helping communities through their best invention, the mop.
Learn more about Ms. Rosado-Santiago’s work in creating long-lasting brand connection and providing social impact at home and around the world as a TIME101 honoree.